Marketing Lessons from Security: Cameras

Marketing Lessons from Security: Cameras

The next series of blogs will be a number of lessons about marketing coming from a security point of view.

So lets start with one of the first things people think about when they think security – security cameras.
In one location in my career, I had over 360 cameras – 32 of which were Pan-Tilt-Zoom Cameras. These are literally cameras that can be controlled with a joystick while watching them on a monitor.

I would ask some people how many cameras they think I had and it would usually be a guess of around 20 or 30. Either way, can you think of a place that would have blind spots with over 360 cameras?! That is incredible and insane, but it was also a facility with over 220,000 square feet and a ton of angles.

Everything can pertain to marketing, as does security and almost any mindset from security. So what can security cameras teach you about marketing?

You want your grubby hands in everything, but there are always things that will be unexpected – that you didn’t see coming. When it comes to social media marketing, you want to be on every beneficial social media channel. Your goal is to increase your exposure with your potential customers. You need your hands in everything social media related. You have to go to your customers, they are not going to come to you!

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