My Story

My Story

The story of The Social Hawk is an odd one.

Early Life
It all starts with my father and myself being a chip off the old block. He was the Security Director for North America for a fortune 50 company. Ever since I was a kid he was teaching me different things about security without me even knowing. When reflecting back, I knew how to interview a suspect in a crime at the age of 10. I understood an essence of leadership once my own career started to blossom due to his foundation. I knew different camera models and security technology. I understood healthcare security laws and the DEA drug scheduling system.
Overall, I had a great foundation for security management that a kid could only wish for. Nobody could get information out of me that I did not want them to have. I learned to look at everybody and not underestimate somebodies ability to do something.

In high school, I went through the Advanced Program, graduating with a 4.6 GPA and receiving an academic scholarship to college. I went to a university and graduated cum laude with a degree in Homeland Security and a minor in American Sign Language. Throughout college, I was working as a mall cop in an upscale mall in Louisville, KY. The job didn’t have enough to do on a regular basis. So I began looking for a more exciting path that guard and guard management.

Once I graduated I found a job at the biggest company in the world – the infamous Wal-Mart. I became an Asset Protection Manager in a super-center. I transferred to a different super-center and ended up absorbing a second super-center from ground up. I led the security initiatives in a brand new store while managing my own. I had a large security team and focused on theft, safety, and security. My team was dedicated to safety and external theft (shoplifting) while most of my job was dedicated to internal theft (employees). I then left Wal-Mart and became a Regional Loss Prevention Manager for the contiguous U.S. for another retailer. This means I suddenly went from 1 location to covering the 48 states. As a security director for the lower 48, I developed my leadership ability and creativity although my job did most of the same things, it was just a higher level.
So I want you to think about the attention to detail. I had the livelihood of people in my hands. If an employee stole, I would conduct the investigation, interview the subject, and terminate their employment. That attention to detail has to be so high its equal to a freaking airplane.
For example: lets say an employee stole $100 cash out of a register. How did they do it, did they ball it up in their hand? How did they ball their hand? Did they shift their body-weight when they did so? Can you see them displace the bill? Do they go to their pocket? What slot in the till did they get the cash out of? Did they do it while serving a customer or after? Etc… I could go on for days.

That kind of attention to detail is easily visible in my business. Take a look at the website you are on right now. Now pull it up on a computer, iPad, and cell-phone – you will notice it works perfectly on all technology, even if you change to landscape view. I catch all typos in the early stages when I type them. Every action I take is calculated – will this statement get more attention that this other statement? What headline works best? How can I help a company the most? What content will garner the most attention. Even the biggest marketing businesses sell website optimization services but their own website does not pull on a mobile device without cutting off content… what kind of attention to detail does that show?

Also in security, you have to have an eye for money. In the end, everything is about the dollars. Every security gadget or action had to have an ROI or return on investment. If I did something, was that action directly affecting one of my three goals? If not, I didn’t do it.

  • Decrease of safety incidents results in a decrease of workers’ compensation and paid time off
  • Decrease in shoplifting directly results in saved money
  • Better cash handling processes increases the profitability of a company
  • Better receiving processes reduces the money lost on inbound shipments
  • Decrease of lawsuits results in a decrease of legal expenses

Every action in business has to have an ROI. I had to justify the costs to the people spending the money. For example:
I once had to justify an extra case for the watches in a store. The case cost near $1000… nobody wanted to take that out of their budget – but I had to explain that the costs and that we would recoup them in 4.2 weeks.
Everything is an ROI, a business does not survive without an ROI. So go with somebody who actually understand the core belief of ROI.

It is kind of surprising that one of the best business mindsets is that of a security mindset. I understand caution, risk, ROI, attention to detail… everything that a business person should understand but most don’t. So if you want somebody who is actually capable, then call me: (502)608-7389.

The Social Hawk